What if one insight could change everything for you?

Introducing Underdog Edge – your inside pass to over 50 video masterclasses covering marketing, advertising, influencer marketing, content, sales and mindset.

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33+ Hours of Content

50+ Video Masterclasses

Community Access

Sometimes, all you need is one insight. 

One lesson or tip – that will make you rethink everything.

A marketing lesson so powerful, you’ll wonder why you never thought about it sooner.

An idea that clicks for you might be a new way of approaching influencer marketing.

Or a mindset shift shared in the form of a conversion that blows you away – and makes you re-evaluate your business strategy.

You know how these flashes of brilliance feel. You’ve had them before.

Underdog Edge is a collection of these hidden lessons and insights, from 50+ proactive do-ers, with the stories and lessons to share from their experience.

Inside Underdog Edge, you’ll find curated presentations, case studies, interviews, and action plans – taken from presentations from every Underdog Conference (7 of them) we’ve run since 2022.

The backstory… 

From 2022 to 2024, we’ve run 7 Underdog Conferences. Each time, we focused on a different marketing theme and invited practitioners (do-ers) to share their best case studies and lessons.

People have often asked if we’d release access to recordings from the conferences.

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And so… we decided to make it better.

  • Each video masterclass now comes with a prompt, exercise and an action plan. That’s because consuming more content doesn’t help you grow. Taking action does.
  • Plus, every video now comes with a short breakdown and overview of the best takeaways from the masterclass. This helps you scan and quickly take the best bits from each presentation.
  • And… with our all-new community platform – sharing progress, keeping accountable, getting ideas and collaborating have never been easier.
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I guarantee you’ll walk away with at least one insight in these 50+ video masterclasses that will change how you think, do marketing and run your business.

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Look, people loved the sessions…

Underdog Con isn’t a fluffy marketing conference. It’s not a conference where we send people running to the back to buy a RM4,997 program or RM14,997 mastermind in Langkawi.

We select speakers and ask them to share real lessons and case studies. They delivered—and it shows.

Introducing Underdog Edge

Your inside pass to 50+ video masterclasses with insights that might just change everything for you.

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50+ Video Masterclasses

Delivered by practitioners – people who has been in the trenches and have done the hard work. This ain’t theory. It’s tested. You get “real stuff” that will inspire and provide you with insights to scale your marketing and business.

Action plan included

Information without action is useless. We’ve made it easy for you. Every video is accompanied with a prompt that will get you to take action, and get results.

community

An all-new community platform. Collaborate, share progress, get ideas and grow – all in one place.

Insights you’ll never find anywhere else

Get instant access to all 50 masterclasses.

Sales & Conversion

  • The State of Sales in 2024 & Beyond – Reuben Ch’ng of Daily CMO
  • Serve to Sell: The $18M Blueprint for Turning Clients into Lifelong Customers – King Quah of Saltycustoms
  • Emotions That Drive Sales: How to Influence Buyer Decision – Josh Chua of Clique Clinic
  • Set and Sell: Your Sales System on Autopilot – CJ Lee of MOVE Private Fitness
  • The Art of Creating Salespages That Sells – Reuben Ch’ng of Daily CMO
  • Crafting Irresistible Copy That Customers Can’t Get Enough Of – Cheryl Lee, Freelance Copywriter

Paid Advertising

  • Double Your Profit with this Simple Conversion Strategy – Yi Xian of Over Malaysia
  • Paid Micro-Influencers: Your Ticket to Higher ROI and Audience Loyalty – Shafiqah Othman of Zus Coffee
  • How We Scaled to RM10,000,000 in Revenue  Selling Over 100K+ Chairs With Paid Ads – Shaun Tan of Alterseat
  • The Science Behind Paid Advertising Campaigns – Melanie Ng of TIME
  • Using Creative Storytelling in Ads & Content To Scale Your Business – Richard Ker of RK Digital
  • Ad Creative Secrets That Will Double Your ROAS – Wina of WinaTheFreelancer
  • The Future of Advertising – Richard Ker, Wina

    Zero to Launch Strategy

    • Underdog Sales: Strategies as an Underdog Brand – Mohan of Swipey
    • 5 Marketing Tips From A Stand-up Comedian – Gajen Nad, Comedian
    • The Story (And Marketing Strategy) Behind Launching an Online Bookstore – Rachel Ang of Books n Bobs
    • The First Marketing Strategy That Worked – Melly Ling (Mole), Edwin Wang (Signature Market), King Quah (Saltycustoms).
    • Scaling Stories & Growth Hacking Strategies – Donald Ng (Howuku), Jasmine Yap (Juwai IQI), Mel Chai (Madhair).
    • Growing With Unique Partnerships & Collaborations – Victor Chin of Jobbie

    Content Marketing

    • Your Company is a Media Company. Act like one! – Reuben Chng of Daily CMO
    • Content to Community & Customers. Lessons from an F&B chain owner – Chin Ren Yi of myBurgerLab
    • Scaling a Content Team: From Solo Creator to 10+ Content Team – Peter Yong of Mr Money TV
    • What’s working in content marketing right now – Isaiah Xamble (Nuffnang), Weng Honn (Taylor University)
    • From Marketplace to Media Company: The Power of Three C – Maton Shukor of Nuren Group
    • From Zero to Viral: Creating Content That Spreads Like Wildfire – Mimi Thian of Mindvalley
    • Power of UGC: Turning Customers into Brand Champions, and Marketing at Scale – Dulya Wijeratne of Cult Creative
    • How to Build A Sustainable Social Media Content Strategy for Your Brand – Emily Goh, Brand & Content Strategies

    Branding & Positioning

    • Pitfalls That Prevent Your Brand from Becoming a 9-Figure Business – Sasha Tan of C.riously
    • The Biggest Growth Strategy at Hiredly (And Mistakes Made) – Derek Toh of Hiredly
    • How We Scaled to 7 Figures Revenue in 4 Months – With 0 Marketing Background and Ad Spend – Sara Suhaili of Good Juju Barbell Club
    • Signature Market’s Journey Towards Becoming a Lifestyle Brand – Edwin Wang of Signature Market
    • Harnessing Sustainability for Business Growth – Harith Ridzuan of The Green Factory

    Customer Experience & Retention Strategies

    • A Framework to 8 Figures: Leveraging 42% Revenue Through Email Marketing in Ecommerce – Jared Chuah of Nateskin
    • Marketing Deep Dive: Marketing Secrets of 9-Figure Revenue with RPG Commerce – Melvin Chee of RPG Commerce
    • How is marketing different in E-Commerce? – Reuben Ch’ng of Daily CMO
    • Biggest Marketing Fails, and What We Did – Wai Kuan Wong (Malaysia Airlines), Harith Ridzuan (The Green Factory)
    • Implementing high-revenue customer retention strategies – Faisal Hourani (Webmedic), Azlan Malik (Otomate Me), Steve Wan (RewardinMe)
    • What’s Working in Marketing Right Now – Julie Ng (Vase.ai), Ann Lee (Youbeli), Grace Ong (LintraMax)

    Data, SEO & Analytics

    • 5 UX Practices to Supercharge Your Business – Nicholas Hon of UXAgents
    • How to Grow Your Business – Using Iterative Research – Julie Ng of Vase.ai
    • The Marketing Strategies SEAGM Uses to Achieve MYR1.2 Billion in Revenue – Raymond Foo of SEAGM
    • How to set up Google Analytics 4 + video tracking on your website – Reuben Chng (Daily CMO)
    • Advanced SEO Strategies to Scale your E-Commerce business (with case studies) – April Cheong Of Growth.pro

    Influence & Community Building

    • Unspoken Ways To Build Influence for Your Business – Reuben Ch’ng of Daily CMO
    • Achieving the Perfect Blend: Hiblendr’s Journey to 40,000 Customers through Influencer and Content Marketing Mastery – Seng Yong Poh of Hibeldr
    • Stories that Sell: How PurelyB Used Influence Marketing to Build Its Wellness Brand – Raja Jesrina Arshad of PurelyB
    • From no authority to influencing 600+ high-paying clients – Wong Chun Yan of Eternal Fitness
    • The Bootstrapper’s Blueprint: How We Turned PTT Outdoor into a 7-Figure Business – Mike Chu of PTT Outdoor
    • Micro vs macro influencers and their effectiveness in real campaigns – Sean Tan (iherng), Peter Yong (Mr. Money TV), Ho Ming Han (Blankslate), Jazz Tan
    • How we used 1 influencer to sell out an entire nation’s stock – and you will never know it – Ho Ming Han of Blankslate
    • Beyond Algorithms: Building Brands with a Heart-Centric Approach – Tan Chung Liang of Red Red Botak Head
    Get access now

    Who is this for?

    Learners

    Anyone who wants actionable advice on topics from marketing, business, entrepreneurship, and mindset – plus isn’t afraid to take action.

    Marketing Heads

    To be an effective marketer, you need to know what’s working in different industries, disciplines and niches. Take the best bits and enhance your work.

    Daily CMO Superfans

    Thank you for existing. We’ve gone through ebbs and flows, but we continue to exist because of you. 

    Get access now

    Here’s to making 2025 your best year yet. Go through the best bits, dive deep into the masterclasses that attract you – and implement following the action plan.

    All Access

    RM399

    Price of all conferences added: RM1,774

    • Lifetime access to all 50+ video masterclasses
    • Prompts, action plans, and assignments
    • Bonus resources and tools
    • New Daily CMO online community
    Get access now

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    Your insider pass to the strategy, advice and mindsets of 50+ marketers is right here – backed with a 30-day guarantee.

    We think you’re going to love this. But if you don’t, you can get a full refund up to 30 days after your order.

    50+ Video Masterclasses

    Presentation recordings from past Underdog Conferences. Each of them complete with key takeaways and action prompts.

    Online Community

    Welcome to the all-new Daily CMO community. Watching content, discussing and collaboration is now improved.

    Lifetime access

    Access the videos and community for answers – anytime, anywhere as long you have an internet connection.

    Frequently Asked Questions

    What will I get with Underdog Edge?

    You’ll get access to cver 33 hours of masterclasses covering actionable strategies in marketing, sales, content, advertising, and more, featuring recording from the 7 Underdog conferences we’ve ran. This includes their slides and access to our online discussion forum where you can connect with speakers, attendees, and partners.

    How long do I have access to the content?

    The program material are yours to keep forever. Or at least until the world ends. But we’ll both have bigger problems then.

     

    What if I don't like it?

    Then we don’t want to keep your money. Like all our programs, Underdog Edge is backed with a 30-day satisfaction guarantee.

    Take the entire 50 video masterclasses for a spin, do the assignments and try everything out. If you still don’t love it, just email reuben@dailycmo.net within 30 days and we’ll refund 100% of anything you paid.

    Can I connect with others?

    Yes! Underdog Edge includes access to everyone else from the online community. Start by saying hello and sharing with the others, before asking. It’s the same basic social media rule we’re used to. 

    How soon can I start watching?

    You’ll get immediate access to the content and community after you order Underdog Edge.