Ad costs keep climbing. Algorithms keep shifting.

How are big brands still scaling e-commerce?

I’m bringing together the doers, builders, and thinkers rewriting the rules — so you can see what’s really working in E-Commerce today.

25th July 2025 | 9AM – 5PM 

Pre-sale ends in 10 days

Feeling stuck trying to grow your store?

Not sure what works — and what’s just noise?

I get it. E‑commerce today feels like a battlefield.

Strategies are everywhere, but real results? Meh.

Every week there’s a shiny “hack”, another pricey tool, or a guru promising the moon.

“Can someone just show me what actually works?”

Same here — that’s why I launched Underdog E‑Commerce Con in 2024.

It sold out and the feedback was 🔥.

Since then, every community poll screams for a second round. So here it is:

Bigger. Better. 100 % Actionable.

More networking. and zero fluff.

Hearts We Won ❤️

1,100+ marketers & founders have trusted Underdog Con.

This will be our 9th run — each one rated higher than the last.

INTRODUCING

Underdog E-Commerce Con 2.0

Buy in pre‑sale and unlock serious upgrades →

Private Networking with Your Favourite Speaker

After the event we’ll poll the early birds (you), pick the top speaker, and we’ll host a closed‑door, ask‑me‑anything session. Unlimited answers, no recordings.

VIP Experience All Day

Enjoy front-row priority seating, a special VIP badge, and private access to exclusive networking sessions most people won’t even know about.

Secure Your Spot Today

You don’t want FOMO on this. Seriously.

Underdog E‑Commerce Con 2.0 lands 25 July 2025.

If you’re serious about scaling smarter (not harder), grab your seat now.

Offer Ending Soon

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Meet the speakers

We’re bringing in real-world e-commerce practitioners who have built, scaled, and battled through everything the industry throws at them.

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Surely, you must have questions. We answer them.

Who should attend Underdog E-Commerce Con?

Marketers, advertisers, founders, and business owners who want to learn what’s actually working today. No hype. No motivational speeches.

You won’t be asked to high-5 people next to you or hustled to swapping your credit card for a “mastermind”. Yeeeh, none of that.

Will meals be provided?

Of course! Only the best meals served at Underdog Con.

Please let us know if you have any food allergies or preferences, when checking out.

Where is the conference venue?

Finalizing details — announcement dropping soon.

Can I nominate myself or someone to speak?

Oh, look at you all grown-up!

We’re happy to receive suggestions for speakers who can share actionable insights and lessons. Underdog Con is not a platform to sell.

Email reuben@dailycmo.net with the title ‘Underdog Speaker‘.

How can I exhibit during the event?

Want to exhibit during the conference? We have 4 exhibiting slots allocated for the event. They cost RM5,000 in sponsorship fees.

Click here to sponsor

Some of what your sponsorship will include: 

  • An exhibiting booth during the conference.
  • Tickets for 2 participants.
  • A video interview on Daily CMO
  • Mentions & brand placements in all marketing materials.

Your sponsorship goes into funding the event costs.

Please contact reuben@dailycmo.net or use the chat on this page.

Note: We are selective of exhibitors, based on the value they bring participants.

Can I get a refund if I can't attend?

Tickets are non-refundable once they are sold.

You can, however, request to transfer your ticket to another person. Email sri@catinsights.com or use the chat on our homepage to get help.

Either way, you’ll get access to the recordings from the event.

What is the attire to the event?

Men are required to wear a tuxedo with tails, a formal white shirt, a vest, a bow tie, white or gray gloves, and formal footwear. Ladies are required to wear….

Jokes aside. Smart casual would do. No need for business suits.

But if you’re feeling like it, dress to impress!