What is Underdog Marketing?
Underdog Con gets real marketers and founders to share their best marketing case studies. So you can use the lessons to grow your business.
Our speakers are curated to only share real value. There is no fluff, and strictly no weird sales pitches.
You will learn the marketing strategies and tactics used by expert marketers and businesses. Then meet, connect and build relationships with other marketers, founders, and business leaders.
Underdog Con is where you find opportunities to propel your career and grow your business.
They will share their marketing strategies, actionable insights, and secrets during Underdog Con. Catch them in person during the event and some of them online.
Founder of Cat Insights
Senior Marketing Manager, SEAGM
Founder of UXAgents
Founder of RewardinMe
Co-founder of Otomate Me
Founder of WebMedic
Daniel Cerventus Lim
Founder of Entrepreneurs Malaysia
Emily Goh Yi En
Branding & Content Strategist, Bloom & Glow
Co-founder of Vase.ai
Digital Marketing Manager, LintraMax
Common Ground, Bukit Bintang
Level 24 & 25, 198 Menara Worldwide, Jln Bukit Bintang, 55100 Kuala Lumpur.
View on Google Map
Conference runs from 9AM – 5PM
Build your network
Who will you meet?
The biggest benefit of attending a conference is the person you will bump into. Underdog Con brings together the best in the industry under one roof.
Marketers from high-growth companies.
Lead-gen advertising experts in finance, property and more.
Fast-growing startups and companies.
Social media & content marketing experts.
Including owners, employees and reps from these companies:
9.00 am – 9.30 am
Registration & Networking
9.30 am – 10.00 am
10.00 am – 10.30 am
The Marketing Strategies SEAGM Uses to Achieve MYR1.2 Billion in Revenue
Raymond Foo, SEAGM
10.40 am – 11.10 am
Growing With Unique Partnerships & Collaborations
Victor Chin, Jobbie
11.20 am – 11.50 am
5 UX Practices to Supercharge Your Business
Nicholas Hon, UX Agents
12.00 pm – 12.30 pm
Crafting Irresistible Copy That Customers Can’t Get Enough Of
Cheryl Lee, Freelance Copywriter
12.30 pm – 1.30 pm
Lunch & Networking
1.30 pm – 2.00 pm
How to set-up Google Analytics 4 + video tracking on your website.
Reuben Ch’ng, Daily CMO
2.10 pm – 2.40 pm
Implementing high-revenue customer retention strategies.
Faisal Hourani, WebMedic
Azlan Malik, Otomate Me
Steve Wan, RewardinMe
2.50 pm – 3.10 pm
Tea Break & Networking
3.20 pm – 3.50 pm
How to Build A Sustainable Social Media Content Strategy for Your Brand
Emily Goh, Bloom & Glow
4.00 pm – 4.30 pm
How to Grow your Business – Using Iterative Research
Julie Ng, Vase.ai
4.40 pm – 5.00 pm
What’s Working in Marketing Right Now
Julie Ng, Vase.ai
Ann Lee, Youbeli.com
Grace Ong, LintraMax
End of event
One Simple, No-Nonsense Access Ticket.
Get your ticket.
Full access to the 1-day event.
8+ live speeches, panel discussions & Q&As.
Buffet lunch, tea & coffee breaks.
Business networking session.
Online access to recordings & bonus speakers.
3-months access to discussion, bonus and perks. (Online Community)
Frequently Asked Questions
Who should attend Underdog Marketing?
This conference is for marketers, founders, and business owners who want to learn the latest marketing strategies to grow their businesses.
This is not an event for salespeople or those who are looking for business shortcuts.
Will meals be provided?
Yes! We know you need fuel in your stomach to absorb mastermind-level content and to network like a pro during the day.
Lunch (a mini-buffet) will be provided, along with tea and coffee breaks with finger food.
Where is the conference venue?
The conference will be held in CommonGround Bukit Bintang.
CommonGround Bukit Bintang is located in Menara Worldwide.
Address: Menara Worldwide, Level 24 & 25, 198 Menara Worldwide, 198, Jln Bukit Bintang, Bukit Bintang, 55100 Kuala Lumpur.
Can I nominate myself or someone to speak?
Yes, we’re happy to receive suggestions for speakers who can share actionable insights and lessons. Email email@example.com with the title ‘Underdog Speaker‘.
Can I take part in the exhibition?
Like to exhibit during the conference? We have 8 slots available during the conference. Slots will be released on a first-come, first-serve basis.
Please contact firstname.lastname@example.org or use the chat on this page.
Can I get a refund if I can't attend?
Tickets are non-refundable once they are sold. You can, however, request to transfer your ticket to another person. Email email@example.com or use the chat on our homepage to get help.
Eitherways, you’ll get access to the recordings from the event.
What is the attire to the event?
Want the best out of the conference? Come dressed to impress and steal the attention, so that everyone wants to meet you.
Jokes aside, smart casual will be great.