The giants have more resources. But the underdogs have something better.
For the first time in a long time, we have leverage.
That leverage is AI.
29th April 2026 | 9AM – 5PM | Lumi Marketplace (LMP) | Petaling Jaya
Some amazing brands supporting Underdog Con
Goddd… not another AI event?
Most AI events, conferences, summits, symposiums… whatever they’re called, are:
- Vendor demos
- Tool comparisons
- Panel discussions about the “future”
- A big disguised sales pitch for a program or mastermind.
Ain’t nobody got time for that…
Because, none of that helps you ship better marketing next week.
Underdog Con is different.
In every edition, we curate sessions that is built around one thing:
Real case studies + practical walkthroughs
Oh, it’s also not about getting a bunch of AI bros to talk about some AI agent build they discovered on TikTok last night.
You’ll see:
- Actual problems companies faced.
- The AI systems or solutions they built.
- The workflow behind it.
- The results it produced.
- And how you can implement it for yourself.
Welcome to Underdog AI Con
Meet the speakers
We’re bringing in real-world practitioners who have built and scaled. No fluff, no vague theories—just actionable insights from those in the trenches.
Thomas Au
Creative Director, A22A
Leads AI-driven content strategy for teams
Reuben Ch'ng
Founder, Daily CMO
Helping marketers and businesses to grow.
Reuben Ch’ng is marketer and entrepreneur with over 12+ years of experience working & training brands such as TNB Malaysia, Sony, Nandos, UEM, and Media Prima Digital, History Channel, and Pacific West.
He started his entrepreneurial journey as a founder of a music and dance school, Cat Studio – before moving into media, working on several documentaries and broadcast projects. With his media experience, Reuben then took the position of business director in the Adtech and mobile advertising industry, working with FMCGs and corporates on advertising and marketing campaigns.
His past achievements as a marketer include growing a tech school, LEAD to RM2 million in revenue and driving millions in revenue for brands like Q-dees, HOMA2u and Proton. Today, he runs a Daily CMO – a marketing company focused on helping businesses grow.
King Quah
Founder, Saltycustoms
Transforming startups into global tech leaders.
King Quah, Founder and CEO of Saltycustoms, is a versatile business leader with expertise in start-up development, market entry strategies, AI automation, and growth hacking. His financial insight and data-driven marketing approach have fueled company success, with Saltycustoms expanding to serve over 3,000 clients in 50 countries. A graduate of Anglia Ruskin University and leadership programs at Stanford and Alibaba Business School, King has earned numerous accolades including the ASEAN SME Award and Prestige Malaysia’s 40 Under 40. He continues to push boundaries by integrating AI-driven innovations, enhancing business growth and productivity, and cementing his reputation as a tech-savvy visionary.
More speakers coming soon. Follow us on Instagram for the latest updates.
Early Access Presale
Be in the room where it happens.
Underdog AI Con will bring together marketers, founders, and builders exploring how AI has reshaped marketing.
We’re opening 50 tickets for our first release. Price is only available before we announce the full speaker line-up and exact venue.
Get a pre-sale ticket now, and receive all the benefits when we launch – from bonus content, access to recordings, buffet lunch, and more.
29th April 2026
9AM - 5PM
Lumi Marketplace (LMP) | Petaling Jaya
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All Access Ticket
- Full access to full-day conference
- Recordings of all presentations
- Buffet lunch and refreshments
- Networking session
- 3 months access to our online community
- Discounts & bonuses from sponsors
AI is cool. But here are some very human questions.
Who is Underdog AI Con for?
Underdog AI Con is for marketers, founders, and business owners who want practical ways to use AI in marketing.
People who care about:
- building better marketing systems
- learning from real case studies
- experimenting with AI inside real businesses
- and networking with awesome people
This is not a motivational event. You won’t be prompted to buy a RM4,997 course, be told some sob-sob story or high-5 the person next to you.
Will meals be provided?
Yes.
Lunch and light refreshments will be provided so you can focus on learning and connecting with other attendees.
Did you know: People connect better over food.
Where is the conference venue?
At this time, we’re still selecting a space for Underdog AI Con. We value creativity, conducive-ness, and ease of access.
Can I nominate myself or someone to speak?
Oh, look at you all grown-up!
We’re happy to receive suggestions for speakers who can share actionable insights and lessons. Underdog Con is not a platform to sell.
Email reuben@dailycmo.net with the title ‘Underdog Speaker‘.
How can my company sponsor or exhibit?
We partner with a small number of companies whose products genuinely help marketers do better work.
If you’d like to explore sponsorship or exhibition opportunities, email:
reuben@dailycmo.net
Subject: Underdog Con Sponsor
Can I get a refund if I can't attend?
Tickets are non-refundable once they are sold.
You can, however, request to transfer your ticket to another person. Email sri@catinsights.com or use the chat on our homepage to get help.
What should I wear?
Men are required to wear a tuxedo with tails, a formal white shirt, a vest, a bow tie, white or gray gloves, and formal footwear. Ladies are required to wear….
LOL. Whatever you’re comfortable in. No suits required.