The AI Visibility Revolution
The End of SEO As You Know It
The world of marketing has changed forever. Search engines are giving way to answer engines – ChatGPT, Gemini, Copilot and Perplexity, deciding which brands the world sees, trusts and buys from.
A 1-day conference presented by:
Sponsored by
Join a day to deep-dive AI search and marketing.
27th November 2025
9AM - 5PM
RRBH, Gardens Mall, KL
Answer Engine 2025 is an HRD Corp–registered training provider. Our programmes have been delivered to some of the largest companies in Southeast Asia, and this conference qualifies for HRD Corp funding under employer-initiated training.
SEO is Dying And Most CMOs Don’t Even Realize It Yet
You’ve heard ‘SEO is changing’ a thousand times. But this time, it’s not a tweak — it’s a mass extinction event.
Search engines will soon no longer serve 10 blue links. They will be serving answers — directly from AI.
And here’s the catch: your brand’s content might not even be cited. When ChatGPT, Gemini, or Perplexity answer your customer’s questions… whose brand shows up? Is it yours — or your competitor’s?
Right now, AI results are reshaping customer journeys without ever sending a click to your site.
Brands that once dominated Google’s page one are watching traffic, leads, and visibility evaporate overnight.
And this shift doesn’t just affect SEO teams — it’s rewriting the rules for content strategy, PR, brand positioning, and customer acquisition.
If your agency or marketing team still reports ‘rankings,’ ‘backlinks,’ or ‘traffic,’ you’re already optimizing for an algorithm that no longer exists.
The New Game: AEO / GEO
- Brand discovery → through conversational AI, not search results.
- Conversion funnels → happening inside AI platforms, not your website.
- Content strategy → built to train models, not chase keywords.
CMO Moment
CMOs, This Is Your Kodak Moment. Every major marketing shift creates two kinds of leaders:
- Those who saw the change early and adapted.
- Those who looked back and said, ‘We should’ve moved faster.’
Which one will your brand be when AI owns 80% of customer discovery?
Introducing Answer Engine 2025
by Zicy.com & Growth.pro
A curated full-day deep dive, where CMOs, agencies, and brand leaders learn to dominate brand visibility in the age of AI search – powered by Underdog Con.
At ANSWER ENGINE 2025 CONFERENCE, CMOs, agency founders, and marketing leaders gather to decode the real playbook for visibility in the age of AI. Learn how to:
- Audit your brand’s Answer Share across AI platforms.
- Engineer prompts and entities that feed LLM citations.
- Future-proof your agency’s SEO services with AEO/GEO models.
- Build authority that AI engines recognize and reward.
Because the truth is — AI won’t kill your brand. Complacency will.
100 Attendees
No free tickets! Not because we’re greedy capitalists – but because charging for the event brings the best kind of people. And it goes back into helping us continue making this.
6 Experts
Speakers are practitioners coming to share practical, tried-and-tested strategies from the work they do everyday. You’ll get the exact strategies and discover what’s working right now, to apply in your business.
8 Hours of Value
Attending a conference is one of the best ways to invest in yourself. We’ve experimented with different formats and found a 1-day conference gave participants the most value.
Who’s Speaking
Meet the generous people willing to share their case studies and strategies in an effort to help everyone grow.
Chef James Won
France-Knighted Culinary Visionary and Malaysia’s Cultural Ambassador
Honoured by France, celebrated in Asia — redefining Malaysian gastronomy on the world stage.
Chef James Won is a transformative force in modern gastronomy — a chef-patron, cultural diplomat, and creative strategist who has redefined Malaysia’s place on the global culinary map. Trained in elite Michelin-starred kitchens across France and Japan, he is the founder of some of the region’s most influential dining and cultural concepts: Enfin by James Won, Shin’Labo, Tapestry Malaysia, Bouchon Enfin, MeatMore, and the landmark indigenous diplomacy programme Serumpun Sarawak.
In 2024, he was knighted Chevalier de l’Ordre du Mérite Agricole by the French Republic — the first Malaysian chef of the 21st century to receive this honour. He also holds the title of Chevalier de l’Ordre des Coteaux de Champagne, and is the first Malaysian ever inducted into the Krug Ambassade Network, aligning him with the most elite culinary voices in the world. His partnerships with global luxury leaders — including Krug, Hennessy, Gaggenau, BMW, Miele, and The Plan (Malaysia’s exclusive representative for Poggenpohl, ErnestoMeda, Sub-Zero, and Porro) — reinforce his stature as a tastemaker across disciplines.
Fusing haute French and Japanese technique with Malaysia’s indigenous terroir and multicultural soul, Chef Won’s work has garnered acclaim from Tatler, BFM, The Edge, Luxuo, and the Hospitality Asia Platinum Awards. As Curator & Co-Founder of Serumpun Sarawak — supported by the Sarawak Tourism Board and the Ministry of Tourism, Creative Arts and Performing Arts Sarawak — he leads Malaysia’s culinary diplomacy on the global stage, with showcases at Osaka Expo 2025 and UNESCO Mulu Grand Finale. Across every plate, room, and experience he crafts, Chef James Won tells the story of a modern Malaysia — refined, rooted, and ready to lead.
Alvin Koay
Founder, Zicy.com / Growth.pro
AEO/GEO Visionary | Digital Entrepreneur & AI Search Strategist
Alvin Koay is a Malaysian serial entrepreneur, digital marketing strategist, and the founder of Zicy.com and Growth.pro — two pioneering platforms focused on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
His mission: to help brands, agencies, and CMOs dominate visibility inside AI answers — not just search results.
In 2014, Alvin’s company MobileAds.com was crowned Overall Winner and Business Start-Up Category Winner at The Guardian’s Activate Singapore, a global competition recognising breakthrough technology ventures for innovation and scalability. The platform created interactive, platform-agnostic rich-media mobile ads that redefined digital engagement — cementing Alvin’s reputation as one of Southeast Asia’s most forward-thinking startup founders.
Today, Alvin leads the charge in AEO/GEO transformation, guiding marketing and PR leaders through the existential shift from SEO’s “10 blue links” to AI’s “single answer” era.
Through Growth.pro and Zicy, he builds actionable AEO playbooks that fuse data science, content strategy, and cross-channel authority — ensuring brands are cited, trusted, and recommended by ChatGPT, Gemini, Bing Copilot, and Perplexity.
Peter Kua
Data Strategist & AI Thought Leader
Turning data strategy into business advantage.
Peter Kua is the cofounder of Growth.Pro Ai, an AI consulting and training company that helps organizations turn data into a competitive advantage. At Growth.Pro Ai, he focuses on identifying high-value business opportunities powered by AI and data, while guiding enterprises on their transformation journeys.
Previously, Peter led the data science team at REV Media Group (formerly Media Prima Digital), where he played a key role in their digital transformation efforts. During his tenure at the Malaysia Digital Economy Corporation (MDEC), he contributed to the development of Malaysia’s first National Big Data Analytics Blueprint, providing the foundation for the country’s long-term data-driven strategies.
Peter is also a seasoned conference speaker, having shared insights on data and AI strategies at various local and regional forums. His thought leadership spans AI and big data strategy, software engineering, and digital strategy execution, with practical experience across industries including e-commerce, media, internet, manufacturing, FMCG, and education.
April Cheong
Translating complex analytics into business breakthroughs.
As the Lead SEO Strategist at Growth.Pro, April has built a career on turning complex analytics into clear, actionable growth strategies. He possesses a rare blend of technical acumen in data analysis and business intelligence, combined with exceptional client-facing project management skills that align developers, data scientists, and business stakeholders.
Driven by a passion for innovation, April is now at the forefront of integrating next-generation technologies into his work, with a focus on Big Data, AI-powered product management, and sophisticated data visualization. He brings this unique perspective to the Zicy team, guiding the development of our AI consultant to ensure it not only provides powerful insights but also solves real-world business problems and streamlines complex AEO workflows.
Richard Ker
Digital Storyteller
Technologist, creator and business influencer
Richard Ker is a technologist, creator, entrepreneur and business influencer with over 460K worldwide followers on social media. He has created over 1,000 viral posts online.
A viral marketer & ecosystem builder previously attached to government agencies and multinational companies. Richard has more than 20 years of experience in tech, entrepreneurship, social media & digital marketing.
He is a 6 times TEDx speaker and a digital storyteller of businesses, technology, marketing and Malaysian success stories. Richard founded his creative marketing agency focusing on storytelling and social media in 2022.
Limited-time discount available
Book your seats
This conference qualifies for HRD Corp funding under employer-initiated training.
Current Price (70% OFF)
RM297
(48 tickets left)
Next Price
RM397
(Limited)
Last Minute Price
RM997
(Limited)
All-access ticket
48 tickets left- 1-day strategy event access to Answer Engine 2025
- Video replays of all workshops (lifetime access)
- Buffet lunch and refreshments at Red Red Botak Head
- Curated networking sessions
- Future of Search Playbook (Digital Download) – Deck of frameworks, tools & trend breakdowns [RM399 value]
- Online Community Access – 30-day follow-up group for collabs, insights, and Q&A [RM149 value]
- USD100 credit for AI-powered AEO growth tool, Zicy.
Answer Engine is a private conference for 100 participants only – marketing heads, agencies, CMOs and brand owners shaping the future of visibility in AI Search.
Registration does not guarantee entry. Each application is reviewed to ensure the right mix of perspectives and brands in the room.
If your registration isn’t approved, your payment will be fully refunded.
Leave better than when you stepped in
You’ll love every minute at Underdog Con. Come early to network, attend all talks and build meaningful relationships.
Venue
Red Red Botak Head, The Gardens Mall Midvalley
Inside Bookxcess The Gardens Mall Roof Top Floor (Level 6), RT-1, Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur (Google Map)
Lunch & refreshments
Lunch will be provided, along with refreshments throughout the day. All this to keep you sharp and focused.
Agenda
09.30 am – 10:00 am
Registration & networking
10:00 am – 10.15 am
Keynote Presentation
Reuben Ch’ng, Daily CMO
10:15 am – 11:00 am
When Google Stops Sending Traffic: The War for AI Mentions Has Already Begun
Alvin Koay | Founder, Zicy.com & Growth.pro
11:15 am – 12.00 pm
The Unseen Metric: Measuring When AI Mentions You (and When It Doesn’t)
April Cheong | Lead SEO/AEO Strategist, Co-Founder of Zicy.com & Growth.Pro
12:15 am – 01:15 pm
Lunch & Networking
01:15 pm – 02.00 pm
How to Hack the Press: Turning Earned Media Into AI Training Data
Chef James Won | France-Knighted Culinary Visionary and Malaysia’s Cultural Ambassador
02:15 pm – 03.00 pm
From Answers to Actions: How AEO Data Reveals What Actually Drives Sales
Peter Kua | Data Strategist & AI Thought Leader
03:00 pm – 03:30 pm
Intermission Break
04:30 pm – 04.15 pm
How to Make the Internet Work for You (Even When Nobody Clicks)
Richard Ker | Digital Storyteller
04:15 pm – 05.00 pm
Networking to end
Frequently Asked Questions
Who should join this event?
This event is designed for CMOs, agency founders, and brand leaders who want the latest AEO/GEO strategies to build brand visibility in the age of AI.
Perfect for marketing teams and agencies transitioning from traditional SEO to AI-driven visibility strategies.
I bought a ticket, but I can’t make it now.
We don’t provide refunds once a ticket is sold, but you can pass your ticket to a friend, team member, or partner. Just inform us in advance. Drop a note to sri@dailycmo.net
I'd like to sponsor the event
Thanks for supporting our mission to help businesses and marketers do better marketing. We work closely with our sponsors to ensure meaningful ROI and brand alignment.
Please email reuben@dailycmo.net and we’ll discuss a partnership arrangement.
I want to speak.
We carefully select speakers based on their expertise and practical experience. This is not a sales event disguised as a conference. It’s a masterclass where true practitioners share strategies, case studies, and real results.
Drop us an email at reuben@dailycmo.net or use the chat and we’ll get right back to you.
Will meals be provided?
Great food is what makes us Malaysians.
There will be refreshments served throughout the conference, and lunch will be provided.
What is the dress code?
It’ll be seriously cool if you turn up in a dinosaur suit. You’ll be memorable, funny and everyone will WANT to connect with you.
Anyway… smart casual works. No need to come in a suit. We’ll leave that to the fluffy conferences.
Still reading? What’s Answer Engine 2025 really about.
Ever been to a HUGE conference? The ones with 2,000 or more attendees?
You probably felt a little out of place. People are reserved. Some speakers go up on stage and talk about their product. You go home inspired, but without actual, practical takeways.
With Answer Engine 2025, we’re curating the event to give you actual AEO/GEO and branding strategies you can apply the very next day to dominate your visibility and presence with AI Search.
That’s why we focus on quality, over number of people. We believe impact is created by who’s in the crowd, not the number of people in the crowd.
Whether you work in SEO, trying to grow your business organically or is a marketer trying to learn what works in AI Search currently, you’ll feel at home.