The conference where you’ll go…
“oohh, that’s a nice strategy. Maybe I can implement that tomorrow.”
12th May ’23 | 9AM – 5PM | Bean Brothers Sunway Damansara
12th May ’23 | 9AM – 5PM | Bean Brothers Sunway Damansara
Missed Underdog Ad Con?
You can still get access to the recordings (and receive a tee).
Sponsored by:
Introducing Underdog Advertising Con
Underdog Conference is the platform for you to improve your marketing. The theme this time is paid advertising. Learn the best advertising methods and tactics, and grow through meeting like-minded people.
What is Underdog Con?
Case studies.
Real insights.
Actionable strategies.
Meet real marketers and advertising pros at Underdog Con, who will share their best marketing case studies and strategies.
We only invite speakers who are generous enough to share their secrets. There will be no weird sales pitches or “high-five-person-next-to-you” nonsense.
Learn the strategies and tactics used by expert marketers and businesses. Then meet, connect, and build relationships.
Underdog Con is the conference to grow your business & propel your career.
Nobody regrets attending Underdog Ad Con… ever!
Take a look at some feedback we received from our last conference. We even published the feedback form publicly here.
Who spoke?
We only invite practitioners to speak at Underdog Ad Conference – sharing their case studies. There is no fluff. And we don’t waste your time.
Tyler F.
Head Of Advertising at Mindvalley
Melanie Ng
Head of Performance & Insights at TIME dotCom
Yi Xian
Founder of OVER Malaysia
Stephy Foong
VP Growth & Marketing at Zus Coffee
Wina
Digital Marketing Strategist
Jasmine Yap
Assistant Manager, Juwai IQI
Mel Chai
Head of Marketing, FoundingBird
Reuben Chng
Founder, Daily CMO
Venue
Bean Brothers @ Sunway Damansara
1, Jalan PJU 3/50, Sunway Damansara,
47810 Petaling Jaya, Selangor.
Conference runs from 9AM – 5PM
Build your network.
Who came?
One of the many benefits of attending a conference is the people you’ll meet. Nobody leaves Underdog Con feeling like they’ve wasted their time.
Marketers from high-growth companies.
Lead-gen advertising experts in finance, property and more.
Fast-growing startups and companies.
Social media & content marketing experts.
Including owners, employees and reps from these companies:
Agenda
9.00 am – 9.30 am
Registration & Networking
9.30 am – 10.00 am
Keynote
10.00 am – 10.35 am
Paid Micro-Influencers: Your Ticket to Higher ROI and Audience Loyalty
Stephy, Zus Coffee
10.40 am – 11.15 am
Double Your Profit with this Simple Conversion Strategy
Yi Xian, OVER
11.20 am – 11.50 am
Panel Session:
Scaling Stories & Growth Hacking Strategies
Donald Ng, Howuku
Jasmine Yap, Juwai IQI
Mel Chai, FoundingBird
12.00 pm – 12.35 pm
How We Scaled to RM10,000,000 in Revenue Selling Over 100K+ Chairs With Paid Ads
Shaun Tan, Alterseat
12.40 pm – 1.40 pm
Lunch & Networking
1.40 pm – 2.15 pm
Panel Session:
The Science Behind Paid Advertising Campaigns
Melanie Ng, TIME dotCom
2.20 pm – 2.55 pm
Presentation #5
Tyler F, Mindvalley
2.55 pm – 3.15 pm
Tea Break & Networking
3.20 pm – 3.55 pm
Using Creative Storytelling in Ads & Content To Scale Your Business
Richard Ker, RK DIGITAL
4.00 pm – 4.35 pm
Ad Creative Secrets That Will Double Your ROAS
Wina, Digital Marketing Strategist
4.40 pm – 5.00 pm
Panel Session:
The Future of Advertising
Richard Ker, RK DIGITAL
Wina, Digital Marketing Strategist
5.10 pm – 6.00 pm
Networking
Frequently Asked Questions
Who should attend Underdog Ad Con?
This conference is for marketers, advertisers, and business owners who want to learn the latest advertising tactics and strategies to grow their businesses.
This is not an event for salespeople or a ‘rah-rah’, feel-good event.
Will meals be provided?
Yes! We know you need fuel in your stomach to absorb mastermind-level content and to network like a pro during the day.
Lunch (a mini-buffet) will be provided, along with tea and coffee breaks with finger food.
Where is the conference venue?
We’re taking over Bean Brothers @ Sunway Damansara.
It’s a huge, comfortable space conducive for business and networking.
Address: Jalan PJU 3/50, Sunway Damansara, 47810 Petaling Jaya, Selangor
Can I nominate myself or someone to speak?
Yes, we’re happy to receive suggestions for speakers who can share actionable insights and lessons. Email reuben@dailycmo.net with the title ‘Underdog Speaker‘.
Can I take part in the exhibition?
Like to exhibit during the conference? We have 10 slots available during the conference. Slots will be released on a first-come, first-serve basis.
Please contact reuben@dailycmo.net or use the chat on this page.
Can I get a refund if I can't attend?
Tickets are non-refundable once they are sold. You can, however, request to transfer your ticket to another person. Email sri@catinsights.com or use the chat on our homepage to get help.
Eitherways, you’ll get access to the recordings from the event.
What is the attire to the event?
Want the best out of the conference? Come dressed to impress and steal the attention, so that everyone wants to meet you.
Jokes aside, smart casual will be great.