6 business leaders (not gurus) share their sales strategies & tactics.
One of them drives RM18 million in revenue per year.
6 Hours of Sales Strategies
6 presentations
Lifetime Access & Support
Sales is a black box.
After working with many businesses, here’s one common thing we find with most companies:
They don’t have a sales system.
Yet, no businesses can survive without sales. It’s the lifeblood of the business. No sales, no profit. No profit, no bueno.
Everyone is just winging it.
That’s why we gathered a group of people with the experience. They’ve been there, done it and have the scars on their faces to show for it.
A Masterclass on Sales
Rewatch Underdog Sales Con
Whether you’re aiming for a pay raise, closing more deals, or scaling your business – you need the ability to sell.
The good news is selling is a learnable skill. You don’t have to be a scammy, or pushy salesperson. What you’ll find in these presentations will refresh and change the way you see & approach sales.
Change your mind
6 business leaders, came together at Underdog Con, sharing their sales strategies and stories, leaving you actionable tips that you can start using today and grow your business.
Online community
Get access to our online community, where you can connect with fellow attendees, speakers, and partners to ask questions and connect.
Bonus commentary & content
Access bonus content and frameworks written around the presentations, in an easy-to-digest and implementable format. The goal is to use them and experience growth in your business.
What was Underdog Sales Con like?
100+ Do-ers
Approximately 100 people joined us (in-person & online) in a full-day of learning, networking and exchanging business.
6 Speakers
Speakers shared real case studies, actionable strategies, and stuff they implement themselves. These recordings capture all of that—giving you direct access to the same practical wisdom shared during the event.
6 Hours of Value
The event was packed with opportunities to learn, beyond the presentations from the quality of questions & discussions raised from the floor. You’ll be able to access 7 presentations and case studies, including all slides & materials shared by speakers.
Underdog Con moves people and businesses
The speakers
Meet the generous experts who shared their sales strategies and case studies at Underdog Sales Con.
Featured brands in Underdog Sales Con
Reuben Ch'ng
Founder, Daily CMO
Helping marketers and businesses to grow.
Reuben Ch’ng began as a musician and music producer, later founding The Cat Studio. He self-taught marketing and eventually helped businesses grow. At MobileAds.com, he secured major ad deals, honing his sales skills. Now, he runs Cat Insights, a digital marketing company, and teaches marketing through Daily CMO, training brands like Heineken and MediaPrima Digital.
King Quah
Founder, Saltycustoms
Transforming startups into global tech leaders.
King Quah, Founder and CEO of Saltycustoms, is a versatile business leader with expertise in start-up development, market entry strategies, AI automation, and growth hacking. His financial insight and data-driven marketing approach have fueled company success, with Saltycustoms expanding to serve over 3,000 clients in 50 countries. A graduate of Anglia Ruskin University and leadership programs at Stanford and Alibaba Business School, King has earned numerous accolades including the ASEAN SME Award and Prestige Malaysia’s 40 Under 40. He continues to push boundaries by integrating AI-driven innovations, enhancing business growth and productivity, and cementing his reputation as a tech-savvy visionary.
CJ Lee
Co-Founder, MOVE Private Fitness
Fitness entrepreneur, International speaker
A college dropout who was once a struggling freelance personal trainer getting clients,
CJ Lee now runs a seven-figure personal training company at scale called MOVE Private Fitness, which happens to also be Malaysia’s first boutique personal training brand to go international.
As a real-life practitioner, he is known for openly revealing the most relevant, up-to-date, and profound insights and knowledge to help you start, grow, and scale your business.
Being a highly reviewed international speaker, you can count on CJ to make the learning experience engaging, impactful, and inspiring.
Cheng Cheng Tan
Vice President, Brand Media
From media expertise to business transformation.
With over 13 years of media industry experience, Cheng Cheng has developed expertise in both regional and local roles, working with international brands to deliver data-driven strategies. Her strengths include audience planning, programmatic execution, and integrated marketing approaches that blend analytics, performance marketing, and multi-channel strategies for growth.
As former Head of Branding Media at Lazada Malaysia, she led innovative campaigns that boosted marketplace performance and brand awareness. Now a partner at Sphere Studio Asia, Cheng Cheng manages clients from diverse industries while supporting startups in social commerce, aligning with Sphere Studio’s vision of business transformation.
Josh Chua
Director of Clique Clinic
From founding Clique to regional leader.
Josh Chua is the director of Clique Clinic in Malaysia, focusing on branding, service efficiency, quality, and marketing for medical aesthetic treatments. He co-founded Clique Clinic with Dr. TingSong Lim in 2012, aiming to provide high-quality medical aesthetic services. Today, Clique Clinic is a respected name in the region, known for evidence-based treatments that prioritize patient safety and experience. Josh and his team educate consumers through their website, social media, and creative branding. His expertise helps attract new patients, optimize marketing, and promote services, ensuring the clinic’s continued growth and success.
Kalyana 'Mohan' Teagarajan
Co founder & CEO, Swipey
Driving global change with strategic leadership.
Kalyana ‘Mohan’ Teagarajan is a seasoned leader with over 14 years of experience in driving transformational change for family-run SMEs and global corporations. As a Commercial Director at GE Oil & Gas – Subsea Unit, he led global change management, restructuring, and digitalization efforts across various GE businesses. Mohan holds a double degree in Robotics and Business & Commerce, is a certified Python programmer, and a Six Sigma Black Belt. He is also a certified coach in the Change Acceleration Process (CAP). His expertise lies in strategic leadership, digital transformation, and process optimization, helping organizations navigate complex challenges for sustainable growth.
What you’ll get
These recordings captured the full experience, offering over 6 hours of insights from 7 speakers. Plus, bonus commentaries and frameworks that accompany all speakers.
Keynote – The State of Sales in 2024 & Beyond
Reuben Ch’ng, Daily CMO
The $18M Blueprint for Turning Clients into Lifelong Customers
King Quah, Saltycustoms
Set and Sell: Your Sales System on Autopilot
CJ Lee, MOVE Private Fitness
Full Funnel Strategy – From Branding to Sales
Tan Cheng Cheng, Ex-Vice President of Lazada Brand Media
Emotions That Drive Sales: How to Influence Buyer Decisions
Josh Chua, Clique Clinic
Underdog Sales: Strategies as an underdog brand
Mohan, CEO of Swipey
The Art of Creating Salespages That Sells
Reuben Ch’ng, Daily CMO
Access the recordings
Price for first 50 registrants… RM199
Price after the first 50 registrations… RM249
Price today: RM249 RM199
• Total 6 hours of video content.
• 7 speakers with Q&A and discussion.
• Bonus content & framework.
• Lifetime access to content and online community.
• Practical sales implementation framework sent as 7 emails.
Watch a free chapter now
Not sure if the full bundle is right for you? We’re happy to offer you a free chapter from one of our speaker sessions. Just drop your email below, and you’ll get instant access. We’re confident you’ll find value in it.
Keep it only if you love it.
Will the recordings be worth your time and investment?
A 100% yes. We know these presentations will give you so much value that we’re willing to guarantee it.
For any reason you feel the presentations weren’t helpful, just email reuben@dailycmo.net and we’ll insist on returning anything you’ve paid.
Online discussion space – included.
As a buyer of the recordings, you’ll also get access to our online forum, connected to everyone from the conference—attendees, partners, and speakers.
Access to recordings
Get the full recordings from the conference—ready for you to watch as soon as you sign up.
Networking access
Keep building relationships with the key people on the platform and discover new opportunities.
Lifetime access
You’ll always have access to the recordings and the community—for life.
Frequently Asked Questions
What will I get with these recordings?
You’ll get access to over 6 hours of expert-led sales strategies, case studies, and actionable insights from 7 speakers. This includes their slides and access to our online discussion forum where you can connect with speakers, attendees, and partners.
How long do I have access to the recordings?
You’ll have lifetime access. Watch, pause, and rewatch whenever you want, at your own pace.
Can I connect with other participants or speakers?.
Yes! You’ll gain access to our online community where you can continue networking with other participants, speakers, and partners from the event.
Are the speaker slides included?
Yes, you’ll get full access to the speaker slides along with the recordings so you can follow along with the presentations.
How soon can I start watching?
As soon as you purchase, you’ll have immediate access to all the recordings and materials.