The underdogs now have the advantage.
Discover how marketing practitioners are leveraging AI to drive marketing results.
29th April 2026 | 9AM – 5PM | Lumi Marketplace (LMP) | Petaling Jaya
Amazing brands supporting Underdog Con
HRD Corp Claimable for Eligible Malaysian Employers
Goddd… not another AI event?
We’re not interested in events that are:
- Actually, vendor demos in disguise
- Panel discussions about the “future”
- A sales pitch for a program or mastermind. (Run behind with your credit card!)
Ain’t nobody got time for that…
We’re interested in seeing actual, practical marketing workflows that use AI.
How does it look behind the scenes? What are the numbers? What tools do they use? What works? What doesn’t?
Real case studies + practical walkthroughs
So we curate a list of marketing practitioners who will share:
- Actual problems they faced.
- The AI systems or solutions they built.
- Their AI marketing workflows.
- The results it produced.
- And how you can implement it for yourself.
Welcome to Underdog AI Con
INTRODUCING
Underdog AI Con
Bringing marketing practitioners leveraging AI together to discuss and share their AI marketing strategies.
See how the others use AI
We invite speakers to share real case studies in the spirit of sharing and growing together. Not topics about “The Future of AI” but topics around “This Is How We Use AI and What Happened.”
Oh, and there are no sales pitches at Underdog Con. We’re here to learn from each other.
Like-minded crowd looking for growth
A crowd of do-ers, action takers, and problem-solvers. (You thought we’d be saying hustlers, did you?). Underdog Con is for people who show up in service for others.
Network and do business with a crowd of driven marketers and business owners.
You won’t find a crowd like this anywhere else.
Connect over meals & refreshments
Did you know? Food & beverage (FnB) is one of the biggest costs in any event. That’s why most organizers do without it.
But it’s a missed opportunity. We’ve observed that real conversations happen in between over coffee, lunch, and meals shared.
So instead of you having to go “find food”, we created a space for you to stay, sit, and connect.
Like-minded crowd looking for growth
A crowd of do-ers, action takers, and problem-solvers. (You thought we’d be saying hustlers, did you?). Underdog Con is for people who show up in service for others.
Network and do business with a crowd of driven marketers and business owners.
You won’t find a crowd like this anywhere else.
See what they say
See what people who attended Underdog Con have to say. Fun fact: More than 35% of participants re-attend another Underdog Con series.
Meet the speakers
We’re bringing in real-world practitioners who have built and scaled. No fluff, no vague theories—just actionable insights from those in the trenches.
Thomas Au
AI Trainer for Marketers
Leads AI-driven content strategy for teams
Reuben Ch'ng
Founder, Daily CMO
Helping marketers and businesses to grow.
Reuben Ch’ng is marketer and entrepreneur with over 12+ years of experience working & training brands such as TNB Malaysia, Sony, Nandos, UEM, and Media Prima Digital, History Channel, and Pacific West.
He started his entrepreneurial journey as a founder of a music and dance school, Cat Studio – before moving into media, working on several documentaries and broadcast projects. With his media experience, Reuben then took the position of business director in the Adtech and mobile advertising industry, working with FMCGs and corporates on advertising and marketing campaigns.
His past achievements as a marketer include growing a tech school, LEAD to RM2 million in revenue and driving millions in revenue for brands like Q-dees, HOMA2u and Proton. Today, he runs a Daily CMO – a marketing company focused on helping businesses grow.
King Quah
Founder, Saltycustoms
Transforming startups into global tech leaders.
King Quah, Founder and CEO of Saltycustoms, is a versatile business leader with expertise in start-up development, market entry strategies, AI automation, and growth hacking. His financial insight and data-driven marketing approach have fueled company success, with Saltycustoms expanding to serve over 3,000 clients in 50 countries. A graduate of Anglia Ruskin University and leadership programs at Stanford and Alibaba Business School, King has earned numerous accolades including the ASEAN SME Award and Prestige Malaysia’s 40 Under 40. He continues to push boundaries by integrating AI-driven innovations, enhancing business growth and productivity, and cementing his reputation as a tech-savvy visionary.
Ashvin Praveen
Co-Founder & CEO
Scaling human thought with AI
Ashvin Praveen is a Malaysian entrepreneur and AI strategist dedicated to helping founders and creators scale their digital influence. As the Co-founder and CEO of Cleve.ai, he leads the development of an AI-powered workspace designed to streamline the content creation process, turning raw thoughts into high-impact written authority.
With a background in mechanical engineering and a proven track record of scaling a six-figure content agency, Ashvin bridges the gap between technical innovation and human storytelling. Beyond his software ventures, he serves as a Director for Malaysia’s National AI Competition (NAIC) and is a prominent voice in the regional AI ecosystem, advocating for the “Building in Public” movement.
Today, Ashvin focuses on empowering individuals to leverage AI as a creative partner rather than a replacement. Whether through his platforms or his educational content, he provides the tools and frameworks necessary for professionals to build authentic personal brands and maintain a consistent presence in the digital age.
More speakers coming soon. Follow us on Instagram for the latest updates.
Agenda
09.00 am – 09:30 am
Registration & Networking
(Breakfast & Coffee)
10:00 am – 10.15 am
Everyone Has AI. Almost No One Understands Their Customer
Reuben Chng, Daily CMO
10:15 am – 11:00 am
Presentation 2
Updating Soon…
11:00 am – 11.45 am
Anti-AI Slop: Build a Content Engine That Grows Audience & Drives Customers
Ashvin Praveen, Cleve.ai
12:00 am – 12:45 pm
Scalling follow up: How an Honest AI Voice Agent Captures Revenue 24/7
King Quah, Saltycustoms
12:45 pm – 1.45 pm
Lunch break & networking
1:45 pm – 2.30 pm
How to Create Commercial-quality Content with AI (At Scale)
Thomas Au, A22A
2:30 pm – 3:30 pm
Presentation 3
Updating Soon…
3:30 pm – 3.45 pm
Networking session
3:45 pm – 4.30 pm
Presentation 7
Updating Soon…
4:30 pm – 5:00 pm
Networking Session
Early Access Presale
Join 150 business owners & marketers
Underdog AI Con is intentionally made better, not bigger. Bringing 150 participants together under a roof has been proven to bring the best ROI for everyone.
Get a pre-sale ticket now, and receive all the benefits when we announce all speakers – from bonus content, access to recordings, buffet lunch, and more.
29th April 2026
9AM - 5PM
Lumi Marketplace (LMP) | Petaling Jaya
Price goes up in...
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
All Access Ticket
- Full access to full-day conference
- Recordings of all presentations
- Buffet lunch and refreshments
- Networking session
- 3 months access to our online community
- Discounts & bonuses from sponsors
HRD Corp Claimable for Eligible Employers
Underdog AI Con is HRD Corp claimable. Submit your interest form and our team will contact you to guide you through the application process, required documents, and next steps.
Full HRD Corp rate: RM379 per participant, subject to employer eligibility and HRD Corp approval.
AI is cool. But here are some very human questions.
Who is Underdog AI Con for?
Underdog AI Con is for marketers, founders, and business owners who want practical ways to use AI in marketing.
People who care about:
- building better marketing systems
- learning from real case studies
- experimenting with AI inside real businesses
- and networking with awesome people
This is not a motivational event. You won’t be prompted to buy a RM4,997 course, be told some sob-sob story or high-5 the person next to you.
Will meals be provided?
Yes.
Lunch and light refreshments will be provided so you can focus on learning and connecting with other attendees.
Did you know: People connect better over food.
Where is the conference venue?
At this time, we’re still selecting a space for Underdog AI Con. We value creativity, conducive-ness, and ease of access.
Can I nominate myself or someone to speak?
Oh, look at you all grown-up!
We’re happy to receive suggestions for speakers who can share actionable insights and lessons. Underdog Con is not a platform to sell.
Email reuben@dailycmo.net with the title ‘Underdog Speaker‘.
How can my company sponsor or exhibit?
We partner with a small number of companies whose products genuinely help marketers do better work.
If you’d like to explore sponsorship or exhibition opportunities, email:
reuben@dailycmo.net
Subject: Underdog Con Sponsor
Can I get a refund if I can't attend?
Tickets are non-refundable once they are sold.
You can, however, request to transfer your ticket to another person. Email sri@catinsights.com or use the chat on our homepage to get help.
What should I wear?
Men are required to wear a tuxedo with tails, a formal white shirt, a vest, a bow tie, white or gray gloves, and formal footwear. Ladies are required to wear….
LOL. Whatever you’re comfortable in. No suits required.
Still reading?
If you scrolled this far, you’re probably interested and should just join already (What’s the worst that could happen?). But hey, there’s one more thing. Here’s a growing list of why people are attending. (We asked them when they signed up)
