“Yeah, I’ve been wanting to create content…“

Said every business owner… Most know it works. Few know where and how to actually begin. What if we finally figure this out?
Get a pre-sale ticket

Only 100 seats. Once they’re gone, they’re gone.

16th July 2026 | 9AM – 5PM | CommonGround, Jaya One

Brands supporting Underdog Con

It’s time to figure content marketing

Introducing Underdog Content Con

So here’s the plan.

We invite a few practitioners to share on stage. People already doing content marketing to share their lessons. 

Case studies, behind-the-scenes, and what worked. 

Then we fill the room with 150 like-minded marketers and business owners, who are in it to discover, network, and share. 

Everyone goes home with a lesson, a connection, an opportunity or all three.

You in?

See what they say

See what people who attended Underdog Con have to say. Fun fact: More than 35% of participants re-attend another Underdog Con series.
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Meet the speakers

We’re bringing in real-world practitioners who have built and scaled. No fluff, no vague theories—just actionable insights from those in the trenches.

Eddie Tan Yi Ming

Eddie Tan Yi Ming

Founder, Caketella

Culinary entrepreneur, baker, and business mentor.
Eddie Tan Yi Ming is a prominent Malaysian culinary entrepreneur, pastry chef, and digital creator renowned for disrupting the local baking industry. Formally trained as a fine-dining chef with a strong foundation in classic French cuisine, Eddie successfully transitioned his meticulous kitchen artistry into the world of baking. He is the visionary founder behind Cake Tella, a celebrated artisanal brand specializing in signature alcoholic cakes, and Keto Cake Malaysia, a specialized line dedicated to premium low-carb, sugarless desserts.
As a dynamic business leader, Eddie famously steered his wholesale bakery through the challenges of the 2020 pandemic. By swiftly pivoting to an online, direct-to-consumer model, he transformed Cake Tella from a prominent café supplier into a household delivery favorite across the Klang Valley. His ability to spot untapped market niches and execute agile business strategies has made him a respected figure in the region’s food and beverage ecosystem.
Beyond running his businesses, Eddie is a passionate educator who leverages social media to mentor thousands of aspiring bakers and food entrepreneurs. He frequently shares high-value insights on ingredient literacy, kitchen hacks, and the raw, transparent realities of building a food brand. As a speaker, Eddie blends culinary passion with practical business acumen, offering audiences actionable strategies on entrepreneurship, digital adaptation, and niche marketing.
Reuben Ch'ng

Reuben Ch'ng

Founder, Daily CMO

Helping marketers and businesses to grow.

Reuben Ch’ng is marketer and entrepreneur with over 12+ years of experience working & training brands such as TNB Malaysia, Sony, Nandos, UEM, and Media Prima Digital, History Channel, and Pacific West.  

He started his entrepreneurial journey as a founder of a music and dance school, Cat Studio – before moving into media, working on several documentaries and broadcast projects. With his media experience, Reuben then took the position of business director in the Adtech and mobile advertising industry, working with FMCGs and corporates on advertising and marketing campaigns.

His past achievements as a marketer include growing a tech school, LEAD to RM2 million in revenue and driving millions in revenue for brands like Q-dees, HOMA2u and Proton. Today, he runs a Daily CMO – a marketing company focused on helping businesses grow. 

Tengku Ariputra

Tengku Ariputra

Founder, Honey I’m Home

Agricultural entrepreneur, system builder, and steward.

Tengku Ariputra is a Malaysian entrepreneur and agriculturalist dedicated to building businesses that create lasting value. As the founder of Honey I’m Home, he champions locally harvested honey while educating consumers about its benefits, quality and heritage.

Ariputra’s work centres on empowering local industries, developing scalable business systems and encouraging Malaysians to think critically about the future of their country. Whether in agriculture, content creation or entrepreneurship, he is driven by a commitment to stewardship, growth and meaningful impact.

Join 100 marketers discussing content marketing.

Content Con is intentionally made better, not bigger. Bringing 100 participants together under a roof has been proven to bring the best ROI for everyone.

Grab a pre-sale ticket now to save.

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