Underdog Marketing 2022

Finally. A marketing conference with real strategies and lessons you can use to grow your business.

23rd November | 9AM – 5PM | Common Ground Bukit Bintang

Be informed about upcoming conferences by

subscribing to our free newsletter.

What is Underdog Marketing?

Case studies.
Real insights.
Actionable strategies.

Underdog Con gets real marketers and founders to share their best marketing case studies. So you can use the lessons to grow your business.

Our speakers are curated to only share real value. There is no fluff, and strictly no weird sales pitches. 

You will learn the marketing strategies and tactics used by expert marketers and businesses. Then meet, connect and build relationships with other marketers, founders, and business leaders.

Underdog Con is where you find opportunities to propel your career and grow your business.

The Speakers

They will share their marketing strategies, actionable insights, and secrets during Underdog Con. Catch them in person during the event and some of them online. 

Reuben Chng

Reuben Chng

Founder of Cat Insights

Victor Chin

Victor Chin

CEO, Jobbie

Raymond Foo

Raymond Foo

Senior Marketing Manager, SEAGM

Nicholas Hon

Nicholas Hon

Founder of UXAgents

Steve Wan

Steve Wan

Founder of RewardinMe

Azlan Malik

Azlan Malik

Co-founder of Otomate Me

Faisal Hourani

Faisal Hourani

Founder of WebMedic

Daniel Cerventus Lim

Daniel Cerventus Lim

Founder of Entrepreneurs Malaysia

Ann Lee

Ann Lee

COO, Youbeli.com

Emily Goh Yi En

Emily Goh Yi En

Branding & Content Strategist, Bloom & Glow

Cheryl Lee

Cheryl Lee

Freelance Copywriter

Julie Ng

Julie Ng

Co-founder of Vase.ai

Grace Ong

Grace Ong

Digital Marketing Manager, LintraMax


Common Ground, Bukit Bintang

Level 24 & 25, 198 Menara Worldwide, Jln Bukit Bintang, 55100 Kuala Lumpur.
View on Google Map

Conference runs from 9AM – 5PM

Build your network

Who will you meet?

The biggest benefit of attending a conference is the person you will bump into. Underdog Con brings together the best in the industry under one roof.

Marketers from high-growth companies.

Lead-gen advertising experts in finance, property and more.

Fast-growing startups and companies.

Social media & content marketing experts.

Including owners, employees and reps from these companies:


9.00 am – 9.30 am

Registration & Networking

9.30 am – 10.00 am


10.00 am – 10.30 am

The Marketing Strategies SEAGM Uses to Achieve MYR1.2 Billion in Revenue

Raymond Foo, SEAGM

10.40 am – 11.10 am

Growing With Unique Partnerships & Collaborations

Victor Chin, Jobbie

11.20 am – 11.50 am

5 UX Practices to Supercharge Your Business

Nicholas Hon, UX Agents

12.00 pm – 12.30 pm

Crafting Irresistible Copy That Customers Can’t Get Enough Of

Cheryl Lee, Freelance Copywriter

12.30 pm – 1.30 pm

Lunch & Networking

1.30 pm – 2.00 pm

How to set-up Google Analytics 4 + video tracking on your website.

Reuben Ch’ng, Daily CMO

2.10 pm – 2.40 pm

Panel Session:

Implementing high-revenue customer retention strategies.

Faisal Hourani, WebMedic

Azlan Malik, Otomate Me

Steve Wan, RewardinMe

2.50 pm – 3.10 pm

Tea Break & Networking

3.20 pm – 3.50 pm

How to Build A Sustainable Social Media Content Strategy for Your Brand

Emily Goh, Bloom & Glow

4.00 pm – 4.30 pm

How to Grow your Business – Using Iterative Research

Julie Ng, Vase.ai

4.40 pm – 5.00 pm

Panel Session:

What’s Working in Marketing Right Now

Julie Ng, Vase.ai

Ann Lee, Youbeli.com

Grace Ong, LintraMax

5.00 pm

End of event

One Simple, No-Nonsense Access Ticket.

Get your ticket.

In-Person Attendee



Full access to the 1-day event.

8+ live speeches, panel discussions & Q&As.

Buffet lunch, tea & coffee breaks.

Business networking session.

Online access to recordings & bonus speakers.

3-months access to discussion, bonus and perks. (Online Community)

Your support in purchasing a ticket will help us with the venue & food cost. So thank you! 
We organize this event to bring people together, not to make a profit. You can see our revenue report here

Take conversations further.

Your ticket to Underdog Marketing Conference comes with 3-months of access to an online community built for the conference – for you to continue connecting, building relationships, and to access bonus content

Bonus content

Receive bonus content online as an attendee in the conference, directly from dailycmo.net

Video replays.

All speaking sessions & panels during the conference will be recorded and made available on the community platform.


Continue building relationships with key people on the platform and find opportunities.

Frequently Asked Questions

Who should attend Underdog Marketing?

This conference is for marketers, founders, and business owners who want to learn the latest marketing strategies to grow their businesses.

This is not an event for salespeople or those who are looking for business shortcuts.

Will meals be provided?

Yes! We know you need fuel in your stomach to absorb mastermind-level content and to network like a pro during the day.

Lunch (a mini-buffet) will be provided, along with tea and coffee breaks with finger food.

Where is the conference venue?

The conference will be held in CommonGround Bukit Bintang.

CommonGround Bukit Bintang is located in Menara Worldwide.

Address: Menara Worldwide, Level 24 & 25, 198 Menara Worldwide, 198, Jln Bukit Bintang, Bukit Bintang, 55100 Kuala Lumpur.

Map: CommonGround Bukit Bintang – Google Map

Can I nominate myself or someone to speak?

Yes, we’re happy to receive suggestions for speakers who can share actionable insights and lessons. Email reuben@dailycmo.net with the title ‘Underdog Speaker‘.

Can I take part in the exhibition?

Like to exhibit during the conference? We have 8 slots available during the conference. Slots will be released on a first-come, first-serve basis.

Please contact reuben@dailycmo.net or use the chat on this page.

Can I get a refund if I can't attend?

Tickets are non-refundable once they are sold. You can, however, request to transfer your ticket to another person. Email sri@catinsights.com or use the chat on our homepage to get help.

Eitherways, you’ll get access to the recordings from the event.

What is the attire to the event?

Want the best out of the conference? Come dressed to impress and steal the attention, so that everyone wants to meet you.

Jokes aside, smart casual will be great.