The conference where you’ll go…

“oohh, that’s a nice strategy. Maybe I can implement that tomorrow.”

12th May ’23 | 9AM – 5PM | Bean Brothers Sunway Damansara

12th May ’23 | 9AM – 5PM | Bean Brothers Sunway Damansara

Damn… Missed this amazing event? 2 things you can do now. First, subscribe to Daily CMO daily newsletters. Second, buy an access to the conference content. 

Sponsored by:

Introducing Underdog Advertising Con

Underdog Conference is the platform for you to improve your marketing. The theme this time is paid advertising. Learn the best advertising methods and tactics, and grow through meeting like-minded people.

What is Underdog Con?

Case studies.
Real insights.
Actionable strategies.

Meet real marketers and advertising pros at Underdog Con, who will share their best marketing case studies and strategies.

We only invite speakers who are generous enough to share their secrets. There will be no weird sales pitches or “high-five-person-next-to-you” nonsense. 

Learn the strategies and tactics used by expert marketers and businesses. Then meet, connect, and build relationships. 

Underdog Con is the conference to grow your business & propel your career.


Nobody regrets attending Underdog Ad Con… ever!

Take a look at some feedback we received from our last conference. We even published the feedback form publicly here

Who spoke?

We only invite practitioners to speak at Underdog Ad Conference – sharing their case studies. There is no fluff. And we don’t waste your time.

Tyler F.

Tyler F.

Head Of Advertising at Mindvalley

Richard Ker

Richard Ker

Founder of Richard Ker Digital

Melanie Ng

Melanie Ng

Head of Performance & Insights at TIME dotCom

Yi Xian

Yi Xian

Founder of OVER Malaysia

Shaun Tan

Shaun Tan

Co-Founder of Alterseat

Thomas Yang

Thomas Yang

Notion Consultant & Ambassador

Stephy Foong

Stephy Foong

VP Growth & Marketing at Zus Coffee



Digital Marketing Strategist

Jasmine Yap

Jasmine Yap

Assistant Manager, Juwai IQI

Mel Chai

Mel Chai

Head of Marketing, FoundingBird

Donald Ng

Donald Ng

Founder, Howuku

Reuben Chng

Reuben Chng

Founder, Daily CMO


Bean Brothers @ Sunway Damansara

1, Jalan PJU 3/50, Sunway Damansara,
47810 Petaling Jaya, Selangor.

View on Google Map

Conference runs from 9AM – 5PM

Build your network.

Who came?

One of the many benefits of attending a conference is the people you’ll meet. Nobody leaves Underdog Con feeling like they’ve wasted their time.

Marketers from high-growth companies.

Lead-gen advertising experts in finance, property and more.

Fast-growing startups and companies.

Social media & content marketing experts.

Including owners, employees and reps from these companies:


9.00 am – 9.30 am

Registration & Networking

9.30 am – 10.00 am


10.00 am – 10.35 am

Paid Micro-Influencers: Your Ticket to Higher ROI and Audience Loyalty

Stephy, Zus Coffee

10.40 am – 11.15 am

Double Your Profit with this Simple Conversion Strategy

Yi Xian, OVER

11.20 am – 11.50 am

Panel Session:

Scaling Stories & Growth Hacking Strategies

Donald Ng, Howuku

Jasmine Yap, Juwai IQI

Mel Chai, FoundingBird

12.00 pm – 12.35 pm

How We Scaled to RM10,000,000 in Revenue Selling Over 100K+ Chairs With Paid Ads

Shaun Tan, Alterseat

12.40 pm – 1.40 pm

Lunch & Networking

1.40 pm – 2.15 pm

Panel Session:

The Science Behind Paid Advertising Campaigns

Melanie Ng, TIME dotCom

2.20 pm – 2.55 pm

Presentation #5

Tyler F, Mindvalley


2.55 pm – 3.15 pm

Tea Break & Networking

3.20 pm – 3.55 pm

Using Creative Storytelling in Ads & Content To Scale Your Business

Richard Ker, RK DIGITAL

4.00 pm – 4.35 pm

Ad Creative Secrets That Will Double Your ROAS

Wina, Digital Marketing Strategist

4.40 pm – 5.00 pm

Panel Session:

The Future of Advertising

Richard Ker, RK DIGITAL

Wina, Digital Marketing Strategist

5.10 pm – 6.00 pm


Frequently Asked Questions

Who should attend Underdog Ad Con?

This conference is for marketers, advertisers, and business owners who want to learn the latest advertising tactics and strategies to grow their businesses.

This is not an event for salespeople or a ‘rah-rah’, feel-good event.

Will meals be provided?

Yes! We know you need fuel in your stomach to absorb mastermind-level content and to network like a pro during the day.

Lunch (a mini-buffet) will be provided, along with tea and coffee breaks with finger food.

Where is the conference venue?

We’re taking over Bean Brothers @ Sunway Damansara.

It’s a huge, comfortable space conducive for business and networking.

Address: Jalan PJU 3/50, Sunway Damansara, 47810 Petaling Jaya, Selangor

Map: Bean Brothers @ Sunway Damansara | Google Map

Can I nominate myself or someone to speak?

Yes, we’re happy to receive suggestions for speakers who can share actionable insights and lessons. Email with the title ‘Underdog Speaker‘.

Can I take part in the exhibition?

Like to exhibit during the conference? We have 10 slots available during the conference. Slots will be released on a first-come, first-serve basis.

Please contact or use the chat on this page.

Can I get a refund if I can't attend?

Tickets are non-refundable once they are sold. You can, however, request to transfer your ticket to another person. Email or use the chat on our homepage to get help.

Eitherways, you’ll get access to the recordings from the event.

What is the attire to the event?

Want the best out of the conference? Come dressed to impress and steal the attention, so that everyone wants to meet you.

Jokes aside, smart casual will be great.