He started his career as a musician, music producer then business owner when he started The Cat Studio.

Reuben started doing marketing for himself, learning through trial & error – before helping other businesses.

One of his earliest tactics to market his music school was to print and deliver flyers by hand. Over time, he began to do more advanced marketing.

When he was a music producer, he worked on various projects for brands like Ridsect and History Channel. Some of his work appeared in cinemas and broadcasts.

In 2016, Reuben joined MobileAds.com as a business development lead. Over a tenure of nearly 2 years, he helped the company secure 6-figure advertising campaigns with brands like Nandos, TNB Malaysia, and Proton, by knocking on doors. Those years built up his salesmanship.

Today, he mainly spends his time at Cat Insights, a digital marketing company he set up to help companies grow revenue.

As a teacher, he teaches marketing courses at LEAD and Spiccato and has trained companies like MediaPrima Digital, Heineken and Capitaland. Also as head of marketing, he lead marketing for LEAD.

Highly passionate about e-commerce, digital marketing and the outdoors, Mike Chu has grown PTT Outdoor from a one person “kitchen table startup” into an award winning e-commerce company, notably championing the Ambank Bizrace 2019, the first ever e-commerce company to do so. As an avid outdoorian, he finds a lot of inspiration by being in nature and some of his well known projects includes the #ileavenotrace initiative, where part of the profits from the company goes back to tree replanting effort in Sabah.

His favourite quote in marketing is “It’s not about how much you spend on your marketing, it’s about how much you get back after spending that amount.”

Melvin Chee is a highly successful entrepreneur renowned for his ability to create profitable and respected brands in e-commerce and retail. Beginning his journey in Melbourne, Australia, he launched his first business at 18 years old, which he later expanded and sold.

Melvin has since developed multiple multimillion-dollar brands across various e-commerce sectors. Returning to Kuala Lumpur, he founded RPG, a company focused on building, scaling, and managing a portfolio of brands. Through RPG, Melvin has collaborated with influential figures in Kuala Lumpur to cultivate new brands and enhance existing ones.

 Under Melvin’s guidance, RPG Commerce has grown its global presence to 40 markets, including significant regions like the US, Europe, UK, and Australia. The company has secured backing from prominent Southeast Asian venture capital firms, raising a total of $34.5M USD across two funding rounds.

Melvin’s success stems from his ability to take calculated risks supported by thorough research and analysis. His innovative strategies continue to drive success in brand building and consumer engagement. With a focus on creating the next generation of consumer brands, Melvin remains at the forefront of entrepreneurship, leveraging his visionary approach to scale successful ventures. RPG brands include Montigo, Cosmic Cookware, Thousand Miles and more.

Sasha Tan, a seasoned brand builder, has made a significant impact on the startup landscape, crafting ventures from inception that went on to exceed $400 million in brand value. 

Sasha has been at the forefront of brand positioning, currently serving as the Founder of Dear Hustlers. Leveraging a wealth of experience in building and coaching over 30 brands, Sasha channels expertise into helping founders strategically position their brands for efficient and sustainable scaling. 

With a prestigious background, including recognition in Forbes 30 under 30 and Prestige 40 under 40, Sasha brings unparalleled insights and a proven track record to the event, offering a deep understanding of the intricate relationship between brand dynamics and sales conversion.

Prior to joining Threebs.co, Eyo was the Country Manager for Artefact Singapore & Malaysia. Eyo was the Head of Analytics & Technology and also led the consulting division at Dentsu Aegis Network.

For experiences in consumer products, he has consulted with Watsons, Abbott, Sanofi & Samsung in the APAC region. He is also a member/representative at French Chamber of Commerce and EUMCCI.

Eyo holds a LLB from University of Sheffield and M.Finance from LSE, United Kingdom

My journey from a decade in the events industry to Saltycustoms has been both challenging and rewarding. I’ve learnt that a business without planning is like fixing an IKEA furniture without a manual (disaster in the making) and doubling annual revenue through consistent growth over five years is not possible without a solid team and strong business fundamentals.

Coming from an accounting background, I believed profits always comes first. A stint in pioneering a ready-to-cook meal-kit business in Malaysia obliterated that belief. I find myself convicted that a business should solve a real problem first and profits will follow.

At Saltycustoms, I was excited by the prospect of being able to build such a business with King, our CEO. His knack for building an awesome culture and leading with values really got me. Together, we don’t just seek to solve real problems, form strategic partnerships, but make a tangible impact in the lives of our stakeholders. Or at the very least, help people make some really cool merch.

Being trained in sales, I enjoy helping people make informed decisions when buying. When not in office, you can find me in the great outdoors, camping out somewhere with friends and family.

Former co-founder of AVANA and now Chief Relationship Officer at EasyStore, Yienyee has been a transformative figure in e-commerce and digital business in Malaysia. She is known for fostering strategic collaborations and possesses a comprehensive understanding of the digital commerce landscape. Yienyee champions the belief that the future of e-commerce lies in creating symbiotic business relationships and seamlessly integrating online and offline retail experiences.

A graduate of HELP University College, Malaysia, with a Bachelor’s in Psychology, Yienyee’s educational background has profoundly influenced her approach to digital commerce. Her studies in psychology sparked a deep curiosity about human behavior, motivations, and interactions, which she has adeptly applied to develop a more engaging and effective online shopping experience. 

Yienyee’s journey into the digital commerce world began with ‘A Shopaholic’s Den’, a pioneering blogshop aggregator in Malaysia. This platform predated the widespread use of e-commerce enablers and social media feeds for business, offering her firsthand insights into the daily challenges faced by online merchants. This experience laid the groundwork for her profound understanding of the digital commerce landscape and fueled her passion for devising empathetic and innovative solutions.

Now leveraging her extensive experience at EasyStore, Yienyee continues to drive strategic partnerships and innovate within the digital commerce space. Her commitment to helping SMEs embrace unified commerce underscores her approach to blending e-commerce with physical retail. This vision acknowledges the evolving shopping habits of consumers, ensuring businesses can build sustainable models that foster genuine connections with their customers and thrive in the digital age.

April Cheong is a seasoned SEO Strategist at Growth.Pro with a unique blend of technical expertise and marketing acumen. Prior to his current role, April honed his skills as a Product Manager, leading mobile ad server development and managing client relationships. This experience allows him to approach SEO with a holistic understanding of user journeys and business goals.

As a Lead SEO Strategist, April spearheads SEO initiatives for clients, driving improvements in website traffic and rankings. He excels at conducting SEO audits, keyword research, and data analysis to develop results-oriented strategies.  He also mentors junior strategists, ensuring a consistently high standard of client service.

April’s background extends beyond marketing. He possesses a good foundation in full-stack development, including web development, server infrastructure, and website architecture, allowing him to conduct in-depth technical SEO audits and collaborate seamlessly with any stakeholders. This technical skillset, combined with his passion for data analysis and process automation, fuels his ability to deliver impactful SEO solutions.