Speakers

Speakers who have spoken at past events and upcoming ones.

Underdog Advertising Con ’23

Sharon Ong

Sharon Ong

VP Design & Communications at Inmagine

Leading creative communication.

Sharon is currently Vice-President of Design and Communications at Inmagine.

As a member of the senior leadership team, Sharon leads the Creative and Communication Department across the Group. She has held senior positions in companies such as J. Walter Thompson, Publicis, Havas Worldwide, Cheil Worldwide, and Bray Leino Splash before joining Inmagine.

She is strategic and results-driven with over 15 years of working experience building brands across various industries.

With a First Class Honours degree in Visual Communication Design from Middlesex University, Sharon has led multiple teams throughout her career with her strong leadership skills and is well known in her industry as a change catalyst, and a hybrid creative with a “can-do” attitude.

Melanie Ng

Melanie Ng

Head of Performance & Insights at TIME dotCom Berhad

Transforms media and marketing at TIME.

Melanie Ng is the Head of Performance & Insights at TIME dotCom Berhad, a leading telecommunications company in Malaysia. She has over 10 years of experience in media and marketing, and is passionate about creating and executing innovative strategies that deliver value to customers and stakeholders.

She leads and manages several station programs and on ground projects, such as the recent brand refresh with their 2G fastest speed launch. She also oversees advertising and promotion executions for TV programs, TV station key events, and other media platforms.

She is an active member of the Malaysian Marketing Association and the Asia Pacific Media Forum.

Yi Xian

Yi Xian

Founder of OVER Malaysia

Scaling a successful e-commerce business.

My name is Yi Xian, and I am the founder of OVER. As a sports enthusiast, I am grateful to be working in my dream job, combining my passion for sports with business.

I firmly believe that delivering great value for our customers and fostering a supportive community are key ingredients in ensuring the long-term success and significance of any product or service.

In our oversaturated market, businesses must do more than sell products—they must sell a vision. A captivating vision sets us apart and fosters deeper connections with customers. From day 1, our commitment to this concept has been unwavering in order to set our brand apart in the highly competitive sports industry.

In the past, media buying was a relatively straightforward process. However, with the increasing ease of creating advertisements, it has become challenging for us to concentrate solely on a single platform for media buying.

To optimise our conversion rates, it’s essential that we identify the strategies that work best for our brand and make an effort to diversify across multiple platforms.

By concentrating on the development of innovative products and fostering a sense of belonging within our community, we can build a more sustainable business without being heavily dependent on advertising. Ultimately, my goal is to create a lasting, positive impact on both our customers and the local community.

Richard Ker

Richard Ker

Founder of Richard Ker Digital

The storyteller behind successful brands.

Richard Ker is the founder and Chief Storyteller of RK Digital, a digital marketing agency focusing on creative storytelling.

With over 250k followers on social media, he believes in sharing inspirational and innovative stories, a niche that has helped him go viral on social media more.

A viral marketer & ecosystem builder previously attached to MaGIC, Cyberview and Aerodyne Group, he has more than 20 years of experience in tech, entrepreneurship, social media & digital marketing. He is a 4 times TEDx speaker and shares about businesses, tech and Malaysian
success stories.

Richard Ker Digital is a digital marketing agency focusing on creative storytelling. With a belief that stories speak to the heart of audiences, RK Digital emphasises on utilising authenticity and passion to relate to consumers.

RK Digital is a growth partner for companies who
are looking to grow their organic following creatively. RK Digital is founded by Richard Ker, a tech influencer and viral marketer with over 250k followers on social media.

Thomas Yang

Thomas Yang

Notion Consultant & Ambassador

Helps businesses create digital workspaces.

Thomas Yang is a Notion Consultant & Ambassador who helps businesses create digital workspaces that provide all functionalities inside one place.

He has a background in software engineering and game development, and is passionate about leveraging technology to optimize workflows and automate tasks. He is also an avid user of Notion AI, a tool that generates formulas and charts based on natural language prompts.

Thomas shares his insights and tips on Notion through his LinkedIn and Twitter accounts, where he also engages with the Notion community.

Shaun Tan

Shaun Tan

Co-Founder of Alterseat

Creating affordable and accessible products.

Shaun Tan is the co-founder of Alterseat, a Malaysian ergonomic office furniture brand that has grown to open two showrooms and two warehouses in Kuala Lumpur and Petaling Jaya.

He started the business with his partner Benedick Chen in 2017, with the vision of altering how Malaysians sit and work. Shaun is in charge of the marketing and sales aspects of Alterseat, and he leverages on influencer marketing and analytics to reach more customers.

He is also involved in product development and innovation, expanding Alterseat’s range of products to suit different needs and preferences.

Shaun has a background in engineering and business administration, and he is passionate about creating quality products that are affordable and accessible.

He is also an award-winning entrepreneur, having received the Asia Pacific Top Excellence Brand award for Alterseat.

Donald Ng

Donald Ng

Founder of Howuku

Revolutionizing website analytics with Howuku.

Donald is the founder of Howuku, an all-in-one website analytics platform for growth marketers.

Frustrated by the high costs of traditional conversion optimization agencies and tools, he developed an affordable AI-powered solution to democratize access to website optimization.

With over 10 years of experience in software development, specializing in UI/UX, Donald is passionate about making website optimization accessible to companies of all sizes. He believes every business should have the opportunity to optimize their website without budget, time, or knowledge constraints.

Under his leadership, Howuku has achieved significant milestones, including recognition in the 2021 ScaleUp Malaysia Accelerator Cohort 3 and TOP100 Echelon Asia Summit 2023. In his free time, Donald enjoys a nice cup of coffee at a cafe and indulges his passion for chess.

Reuben Chng

Reuben Chng

Founder, Daily CMO

Helping marketers and businesses to grow.

He started his career as a musician, music producer then business owner when he started The Cat Studio.

Reuben started doing marketing for himself, learning through trial & error – before helping other businesses.

One of his earliest tactics to market his music school was to print and deliver flyers by hand. Over time, he began to do more advanced marketing.

When he was a music producer, he worked on various projects for brands like Ridsect and History Channel. Some of his work appeared in cinemas and broadcasts.

In 2016, Reuben joined MobileAds.com as a business development lead. Over a tenure of nearly 2 years, he helped the company secure 6-figure advertising campaigns with brands like Nandos, TNB Malaysia, and Proton, by knocking on doors. Those years built up his salesmanship.

Today, he mainly spends his time at Cat Insights, a digital marketing company he set up to help companies grow revenue.

As a teacher, he teaches marketing courses at LEAD and Spiccato and has trained companies like MediaPrima Digital, Heineken and Capitaland. Also as head of marketing, he lead marketing for LEAD.

Wina

Wina

Digital Marketing Strategist

Scaling brands through digital marketing.

Wina is a digital marketing strategist with a passion for taking brands’ paid social efforts to new heights. She has helped companies from all corners of the world grow and scale their paid social campaigns.

Wina got her start in digital marketing by creating her own e-commerce store eight years ago. Since then, she has worked with big names like AirAsia and joined her first agency, Wavemaker.

Three years ago, Wina decided to pursue freelance work full-time, and she now has clients across Australia, South Africa, the UK, and the USA. 

She is committed to strengthening her personal brand and sharing tips with others who want to succeed in freelancing in the digital marketing industry too.

Wina hopes to one day give better accessibility to small business owners to learn the full power of paid social. 

She is excited about the future of digital marketing and looks forward to grow even further with her clients.

Jasmine Yap

Jasmine Yap

Assistant Manager at Juwai IQI

Transforming brands with paid advertising.

Jasmine Yap’s journey in the digital marketing world began 4 years ago, and it has since blossomed into a fulfilling career. Today, she humbly serves as the Assistant Manager of Performance Marketing at Juwai IQI, a renowned PropTech company in Malaysia.

At the heart of Jasmine’s work is her love for social paid advertising. Through her dedication and expertise, she led her team to generate more than 26,000 leads within a year, increasing the year-over-year leads by 73% while managing to reduce the budget by 25%. 

Jasmine has also conducted more than 60 hours of training sessions, equipping hundreds of students from various organisation with the knowledge and skills needed to excel in digital marketing.

Shafiqah Othman

Shafiqah Othman

Creative Director of ZUS Coffee

Connecting with people on a deeper level.

Shafiqah had her start in communicating with people at a grassroots level as an activist, which has been invaluable in her current role as the Creative Director of ZUS Coffee, where she strives to connect with people on a deeper level.

In addition, Shafiqah has worked in various branding and advertising SMEs, gaining a wealth of knowledge and experience along the way.

Her time as a Community Manager at Canva was particularly rewarding, as she was able to build a vibrant creative community across 7 countries.

Through her experiences, Shafiqah has learned that it’s not enough to simply be for the people – it’s essential to be with the people too.

This guiding principle has shaped her work and drives her to create meaningful connections with audiences in all of her endeavours.

Mel Chai

Mel Chai

Head of Marketing, FoundingBird.

A people-loving problem solver.

Mel Chai is an entrepreneur, serial creator, and growth strategist based in Kuala Lumpur, Malaysia. She is currently a Brand and Business Development Strategist at Foundingbird.

Mel has an entrepreneurial spirit with a lot of grit and has proven to excel with her quick-witted mind and outstanding character. She is a people-loving, problem-solving, risk-taking ambivert who marvels at the beauty of possibilities.

Mel is constantly on a never-ending journey of imagining and creating. Her instincts are often her compass for making important decisions.

Faisal Hourani

Faisal Hourani

Founder of WebMedic

Innovator and entrepreneur.

Faisal Hourani is the founder of SnapMetrics, a marketing analytics tool for agencies that helps them save time and deliver better results to their clients.

He is also the founder of WebMedic, a website maintenance and optimization service that helps online businesses grow without hiring or managing developers and designers.

Faisal has over 10 years of experience in web development, digital marketing, and entrepreneurship. He has worked with clients such as Samsung, DiGi, Pos Malaysia, and Cheong Fatt Tze Mansion.

He is passionate about building innovative solutions that make a positive impact on the world.

Stay Tuned!

New speakers announced soon.

Join The Underdog Ad Con ’23

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Underdog Marketing Con ’22

Raymond Foo

Raymond Foo

Senior Marketing Manager, SEA Gamer Mall. Sdn Bhd.

Marketing lead for global game e-commerce.

Raymond Foo is the Senior Marketing Manager of SEAGM, a global online game e-commerce with 10.2 million total active users.

He leads the marketing outreach and engagement initiatives, focusing on growing the business via a highly efficient bottom-funnel strategy.

Winning the Best In Brand The Star SOBA Awards 2021, Raymond has further strengthened SEAGM’s presence in the consumer mind. He also strives to bring the gaming communities and industry players together via shared interests to ultimately further SEAGM’s mission of developing a sustainable gaming ecosystem.

Nicholas Hon

Nicholas Hon

Founder, UX Agents

Helping clients build better products.

Nicholas is the founder of UXAgents a user experience consultancy focused on helping clients build better digital products.

He also a self-professed UX Evangelist that has been working in the digital marketing, and UX field for the last 14 years. Nicholas is experienced in running startups, building agencies and connecting founders to the right partners for their business growth.

He has personally invested, advised and worked alongside startups and brands such as Nike, Spotify, Netflix, Allianz, Maybank, GAB, Axiata, U-mobile, WOBB, General Assembly, Nuffnang, Naluri and MoneyMatch to name a few.

In his 14 years, he held roles such as creative director, product lead, innovation & technology director and worked in both global and local agencies such as Media.monks, C27, Publicis One, Compass Interactive and Ogilvy.

Reuben Chng

Reuben Chng

Founder, Daily CMO

Helping marketers and businesses to grow.

He started his career as a musician, music producer then business owner when he started The Cat Studio.

Reuben started doing marketing for himself, learning through trial & error – before helping other businesses.

One of his earliest tactics to market his music school was to print and deliver flyers by hand. Over time, he began to do more advanced marketing.

When he was a music producer, he worked on various projects for brands like Ridsect and History Channel. Some of his work appeared in cinemas and broadcasts.

In 2016, Reuben joined MobileAds.com as a business development lead. Over a tenure of nearly 2 years, he helped the company secure 6-figure advertising campaigns with brands like Nandos, TNB Malaysia, and Proton, by knocking on doors. Those years built up his salesmanship.

Today, he mainly spends his time at Cat Insights, a digital marketing company he set up to help companies grow revenue.

As a teacher, he teaches marketing courses at LEAD and Spiccato and has trained companies like MediaPrima Digital, Heineken and Capitaland. Also as head of marketing, he lead marketing for LEAD.

Azlan Malik

Azlan Malik

Co-founder, Otomate Me

Boosting business communications.

He aspired to be an inventor. Inspired by the futurism of TV shows like “Honey, I Shrunk the Kids!”, and “Back to the Future”

Azlan pursued formal education in Robotics Engineering. In his final year, Azlan built a wearable device for stroke patients to supplement their rehabilitation. For his invention, he received multiple awards from organizations like Samsung, IM4U, MCMC and more. The confluence of events at this time of his life introduced Azlan to the world of entrepreneurship. In 2016, a few months after completing his formal education, Azlan and Kim (his business partner) co-founded Otomate Me.

Otomate Me is a SaaS company focused on serving businesses with unique and highly contextual communications needs. Serving organizations like UOB, POS Malaysia, Cookhouse and Kantar – Otomate Me has helped businesses large and small increase their sales, elevate customer experience and retention, boost organizational productivity and make meaningful progress towards their mission.

Steve Wan

Steve Wan

Founder, RewardinMe Sdn Bhd

Changing the world with RewardinMe™

A passionate guy. Believe in doing something to change the world and will never stop working on it.

RewardinMe™ – a Subscription-based Gamification Engagement Platform that enables companies in any industry to boost engagement, reduce the cost of acquisition and increase brand awareness. The platform is very effective at improving marketing and business results and it is probably the most flexible, easy-to-use and efficient tool for designing and executing marketing gamification campaigns. We strongly believed this could be a turn key element for businesses to Entertain, Reward & Engage customers in the moments that matter.

Work hand-in-hand with team with proven track record of achieving business results by developing effective gaming campaigns in Malaysia & Indonesia in past 5 years. We also a Create@ Alibaba Cloud Global Startup Contest 2021, ASEAN Top 20 Finalist & Selangor Accelerator Programme Top 20 Startups, 2022.

 Emily Goh Yi En

Emily Goh Yi En

Branding & Content Strategist

Driving Impactful Results for businesses.

Emily is a branding and social media content strategist with core skills in copywriting.

She believes in the power of impactful branding and marketing to drive meaningful results for the brands that she works with. 

When she was working with Nuffnang (an influencer marketing company), she had the opportunity to build a content and community platform called Crunch. In those 5 years, she built her experience in branding & marketing, content strategy & curation with a knack for project management. 

Taking the leap of faith, she now works on a freelance basis with lifestyle and wellness brands to help build their social media presence and craft compelling copy for their branding & marketing needs. She is also the co-founder of a gut health brand called You Gut This and leads its operations and business development. 

Fun Fact: she is passionate about personal and career development and hosts monthly reflection and goals planning sessions with a small community called Bloom Buddies.

Cheryl Lee

Cheryl Lee

Freelance Copywriter

Crafting compelling copies for global brands.

Cheryl is a freelance copywriter with clients from Hong Kong, Singapore, the US, Portugal, Australia, and Malaysia in the lifestyle space.

She was also a trainer, creating a copywriting course and bootcamp with Crunch School — an initiative by Crunch to equip aspiring and intermediate writers to kickstart their freelance copywriting careers.

Cheryl also previously guest lectured at IACT, teaching Bachelor of Arts (Hons.) Advertising & Design students about copywriting, campaigns, and advertising.

Very much a community person, Cheryl is also passionate about personal branding on LinkedIn and is a moderator of a global copywriting Facebook Group (Freelance Copywriter Collective) that’s over 18k members strong.

In her spare time, her interests include personal development, yoga, and studying copywriting legends like Eugene Schwartz, Joe Sugarman, and David Ogilvy.

Ann Lee

Ann Lee

COO, Youbeli.com

Drives online marketplace growth.

Ann Lee is the Chief Operating Officer at Youbeli.com, a premier multi-category online marketplace in Malaysia established in 2015.

Youbeli.com offers an impressive product selection of local and international brands with up to 3million sku, spread across categories including Fashion, Mobile and Gadgets, Home and Living among others. Youbeli.com helps retailers set up their online business easily, and supports the local brands to sell across the region. The company has enjoyed successes by partnering with PChomeSEA, the largest e-Commerce marketplace in Taiwan, as well as collaborating with Blibli.com, top e-Commerce marketplace in Indonesia.

Ann has more than 13 years of Project Planning, Management and Development experience in multiple industries including property and township development, tech-startup community development as well as online platform management. 

She was one of the pioneer team members of SITEC (Selangor Information Technology and E-Commerce Council) executive unit. Specialize in building tech-startup community, organizing world class E-commerce and tech-startup events. Experienced in event planning and coordination, entrepreneurship development, business partnerships enhancement. 

She was the Head of Strategy for Cuti.my – No.1 Online Travel Platform in Malaysia. In 2019, she led the team to growth hack and quadruple user base within 3 weeks and increase brand exposure by strategic alliances with market players. 

Before joining Youbeli.com, she spent a year handling the investor relations of Fonebud IoT Bhd, a platform providing services related to IoT, and led the product pitch of Mobile Sharing Assistant – MSA, the world’s first travel assistant that integrates with wifi hotspot, translator and power bank.  

Having the experience of entrepreneurship, the knowledge of varying industries and the passion to help startups who are embarking on a similar journey, Ann is more than happy to share her experience and knowledge in order to uplift startups who are on a remarkable path to success.

Julie Ng

Julie Ng

Co-founder, Vase.ai

Drives AI-powered consumer insights.

Julie is the co-founder of Vase.ai – an AI-powered consumer research platform that delivers fresh insights as fast as 24 hours,

helping businesses make informed marketing and product decisions. She loves finding actionable insights by sifting through mass data and discover new strategies to do market validations.

She periodically writes on LinkedIn about her learnings on building remote-first teams, ways to increase productivity and the journey of being an entrepreneur while being a new mother.

Grace Ong

Grace Ong

Digital Marketing Manager, LintraMAx

Crafts purpose-driven content.

Grace is currently a digital marketing manager for LintraMax, a SAAS company.

She has a master’s in communication, bachelor’s in finance and is still an avid learner on Coursera. 

She is passionate about communication that starts with purpose, believing that the ‘why’ should drive content messaging and every other step in the marketing funnel.

In the past 12 years, she has acquired skills in media, entrepreneurship, and picked up a critical marketing role in F&B when Covid hit in March 2019.